Welcome to DGE

At DGE, we understand that marketing is no longer just about promoting products or services; it’s about creating meaningful connections with your customers.
To help our clients achieve this, we conduct in-depth consultations to learn about their business and develop individualized strategies that are in line with their goals.
Do you want to expand your brand presence globally or simply need to target a specific audience?
Partner with us today and experience the power of global reach.
Not convinced yet? Have a look at these global campaigns we’ve done for our clients.

Eurobitume

Eurobitume Digital-First Responsive Annual Review

A digital annual review delivered on a Responsive and fully independent web platform. Developed for mobile access and easy implementation.

To make their annual review more accessible and engaging. Eurobitume were looking for a digital-first solution that would work across multiple platforms. And with a limited timeline and budget our challenge required a combination of strategy, technical know-how and planning to deliver on everything.

Huntsman

Huntsman VITROX^® ABR – New Product for the Abrasives Market

Huntsman, the global chemical manufacturer, enlisted the help of DGE with launching and positioning its VITROX® ABR products into the abrasives market, a completely new sector for Huntsman. This exciting programme combines emotional and technological text and imagery to attract attention and at the same time conveys the business benefits of this new technology for the abrasives sector.

UTECH exhibition

Huntsman wows UTECH exhibition visitors with Total Innovation Network

UTECH is the leading international exhibition and conference for the global polyurethanes industry. With over 10,000 visitors from 90 countries walking the halls, with 200+ exhibitors vying for attention. One stand stood out and featured highly on the conference promotion for the upcoming conference, with eye-catching displays and product demonstrations, showcasing the capabilities of seven of its system houses from its four distinct business divisions.

NXP

Internal poster and narrowcasting awareness campaign

Employee engagement is a key factor for NXP’s business success and ensuring that employees are aware of and participate in the annual survey is a high priority. Dark Grey Worked worked with NXP’s communications team to develop an internal awareness campaign.

The campaign built successful NXP teams from around the world, that had been highlighted in the previous year’s survey. The idea was not only to inspire, but also to challenge employees and managers to further increase participation in the survey and also improve scores

Milliken

Packaging Sales for Milliken Liquitint Agro

Precision design and exacting artwork were required for Milliken’s Liquitint Agro sales presentation sample box. Design concept, artwork and third-party production management.

Milliken ColorDirection 2021, thought leadership marketing in colour

Milliken asked Dark Grey Europe to develop their annual thought leadership study on colour trends: ColorDirection 2021. A collection of colours based on wider emerging cultural and colour themes. Defining a central theme and selecting colours with the greatest resonance for the modern consumer.

Colours are unmistakably associated with people’s emotions and tastes and marketers are very aware of this. As a leader in colour additives for a variety of markets Milliken produces their annual ColorDirection report which aims to identify the most impactful colours of tomorrow to help guide their customers, foster trust and demonstrate leadership in this field.

Total Petrochemicals

Global Campaign for a Household Name

Dark Grey Europe designed a memorable global ad campaign to improve and help sustain the corporate image of Total Petrochemicals, while expressing their brand presence, innovative character and dedicated connection to customers.
Our eye-catching range of creative B2C-style ads and high-end photography showed end products in everyday situations across the world. The extended 36-month coverage helped to show Total Petrochemicals’ detailed understanding of their customers’ needs.

Memorable imagery was used at international plastics exhibitions, online and internally for full message saturation.

Caterpillar

CAT Magazine

Customisable Dealer Magazine Reaches an International Audience

Dark Grey Europe develops and manages a compelling marketing support tool for EMEA Cat dealers, customers and prospects in 57 countries and in 22 languages. We deploy up to 70,000 printed copies three times per year and have online and app editions suitable for Android and iOS devices.

Cat Magazine is designed to engage, inform and help drive sales. The editorial team is led by Dark Grey Europe to ensure that content topics are aligned with Caterpillar’s business goals and, as important, regional diversity. As such Dark Grey Europe ensures that the dealer sales channel is covered; organising interviews and original photography from on-site visits for lead articles from across the Cat dealer network.