Dark Grey Europe

Huntsman VITROX® ABR – New Product for the Abrasives Market

Huntsman, the global chemical manufacturer, enlisted the help of Dark Grey Europe with launching and positioning its VITROX® ABR products into the abrasives market, a completely new sector for Huntsman. This exciting programme combines emotional and technological text and imagery to attract attention and at the same time conveys the business benefits of this new technology for the abrasives sector.

Dark Grey Europe developed an initial range of communications material for sales promotion, including a positioning brochure explaining the key selling points for this alternative technology, technical sales leaflets with all the important data, and a launch website and landing page for capturing all initial interest outside of the traditional Huntsman product information based sites.

Dark Grey Europe - Huntsman VITROX® ABR for the Abrasives Market
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Dark Grey Europe - Huntsman VITROX® ABR for the Abrasives Market
Dark Grey Europe - Huntsman VITROX® ABR for the Abrasives Market

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