International Marketing Communications

We are a specialist advertising marketing & communications agency, serving international companies across Europe and North America.

We offer a rare mix of skills and resources, combining strategic heavy lifting and creative muscle to deliver advertising, sales and marketing campaigns, tools and materials: Offline and online, on time and on budget.

With clients across 37 countries and 22 languages we don’t underestimate the complexities of sales channels – we simply understand how they work.

Understanding stakeholder complexity around the globe from business unit to regional marketing to local sales, from Europe to America. We make it a lot easier to get to the point more effectively, with advertising, marketing and communications that hits the target every time.

Nothing beats talent and passion in a teamwork environment. Dark Grey is a well-formed group from diverse backgrounds and disciplines, each with their own professional strengths and perspectives.

For more than 50 years, we’ve been rooted in the Netherlands, at the heart of Western Europe. Our rich history is built on collaborations with renowned global companies, providing strategy, international advertising, marketing communications strategy and sales support materials. We’ve delivered these services across multiple languages and formats, from traditional print to the latest digital platforms.

We have always worked with top global brands including, Philips, Honeywell, Nissan, Mitsubishi, Sony, Ricoh, Dow Corning, Dupont, Total, BCG. And we continue to work some of the most respected global companies such as Caterpillar, Axalta, Forbo, Essity, Trinseo.

First our Dark Grey Client Services team do the strategic heavy lifting, development and strategy, scoping and planning the work, then the Creative Services team provide the creative muscle that works the deliverables. Together, we run focused projects for and with clients who expect and get great results.

We bring great ideas carefully through concept and design to the final product. When you know the way as well as we do, there’s no need for shortcuts – just a confident path from start to finish.

Concepts are complex puzzles waiting to be simplified and solved. They have to fit the client strategy, brand identity and tone.

Our job is to find the right pieces in imagery and words, developing the perfect concept that triggers the target audiences.

From there, it’s on to design, applying the concept to a campaign or a product roll-out and this is why we love our jobs.

Brand Navigator is our own methodology for gaining insight into a client’s business and identify a clear brand proposition.

The comprehensive Brand Navigator process begins with a thorough brand audit, followed by presenting key findings and gaining consensus on brand positioning. We build stakeholder buy-in, develop a creative platform, and formulate a strategic campaign plan. The campaign is then implemented with continuous evaluation and adaptation to ensure optimal performance and alignment with business goals. This structured approach ensures a compelling and sustainable brand presence in the market.