Internal poster and narrowcasting awareness campaign

Employee engagement is a key factor for NXP’s business success and ensuring that employees are aware of and participate in the annual survey is a high priority. Dark Grey Worked worked with NXP’s communications team to develop an internal awareness campaign.

The campaign built successful NXP teams from around the world, that had been highlighted in the previous year’s survey. The idea was not only to inspire, but also to challenge employees and managers to further increase participation in the survey and also improve scores

Six of the top performing teams were interviewed and photographed and a series of posters with key insights were produced and dispatched to contacts across NXP facilities worldwide.

The posters also featured an NFC chip that linked, to a mobile intranet site Dark Grey Europe produced featuring additional details on the featured teams and allowed direct sign-up to participate in the survey. The campaign resulted in a higher survey participation rate of over 95%.

The following year Dark Grey Europe built on this theme encouraging interaction with employees. We developed a special video app to record the input of NXP Employees on how they viewed various aspects of their work. Ten tablets were installed with the app and distributed to NXP locations across the world. The tablets themselves were also part of campaign as prizes to the employees with the best videos.

During the second phase of the campaign a specially adapted version of the app was released to all staff so that they could also participate with their own devices.

The app took the user through a simple introduction video and then invited them to answer 1 of 4 random questions about various aspects of their work at NXP. Once they were happy with their answers the videos were automatically uploaded to a central site where they were reviewed by NXP Employee Communications. The best videos were selected and posted to the NXP intranet with regular updates posted to all employees. Over 120 videos were featured, and the Employee Engagement Survey enjoyed a record 97% participation rate.

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