Magazine

The creative marketing agency.” Well of course, that’s the answer you expect from an agency piece in an agency wrapper, but let’s get in front of the issue a little and be upfront with ourselves: it’s never an automatic or easy choice, nor should it be. Sometimes an agency won’t have what you [...]

As WFH mutates to RTO, difficult questions are updated with trickier answers What sounded like a videoconferencing campaign promise from Marketing 101 was of course, the global pandemic from hell and the call to work from home. Back in 2020, the benefits of the remote working revolution were the only encouraging consolation [...]

Advertising or content marketing: why choose? It’s a familiar debate among B2B marketeers with way too much time on their hands: should you stick with good old advertising or throw all your effort behind content marketing like all the cool kids are doing? As with most things, the answer isn’t [...]

Fujirebio is a world-leading developer of immunoassays – tests used to help diagnose a wide range of medical conditions. It recently decided to place more specific focus on the area of neurodegenerative diseases, in particular its unique capabilities in helping to diagnose Alzheimer’s disease. Having set up a hub of expertise and research in [...]

What goes into choosing an international b2b agency? We asked Ward Parsons, Sales and Marketing Manager at Håkansson Sågblad – a Swedish bandsaw manufacturer with global operations – and he didn’t hold back. What goes into choosing an international b2b agency? Q+A with WARD PARSONS Q: [...]

When it comes to marketing communications, digital is simply another channel, a supplemental, complementary force, perhaps an evolution but certainly not a replacement. Companies who grasp this are able to deftly steer prospects through a sales funnel that persuades on two levels, with messages that “run on two legs” rather than hop along on [...]

Milliken & Company is a global producer of exceptional textiles and chemical products, and prides itself on “the power of ideas to impact the world.” With offices, showrooms and support centres in 13+ countries, it is a leader in more than industrial terms, and one of the world’s most ethical [...]

How much better to have a single point of contact for everything – not only creation and production but also media planning, media buying and analytics. It would be a service that cuts through the immense complexity of multi-brand, multi-national advertising. Running an international campaign across multiple countries [...]

”For every client that insists on butterflying their way to the next most attractive flower in the marketing meadow, there is the one that chooses serial monogamy.” Why Clients leave (and don’t). Because finding the right agency is a form of professional courtship isn’t it? It needs the right [...]

”Change as the only constant” is felt keenly in the world of marketing communications. Each of the industries served by ours has its own specific impacts and needs—for reinvention or reinforcement, refresh or overhaul—as updated or enhanced product and service cycles continually need communicating to audience.” Parallel to this [...]