Some companies can of course manage a remote workforce smoothly, saving on office costs (and in some cases even shutting or selling office space entirely). If you’re a small business with a tight-knit team, you may rely on regular face-to-face catch-ups and strategy meetings. If you’re a decentralised multinational with intercontinental satellite offices, your managers may be greeted with the complaint, “Why should I come to the office when half my day is already spent on Teams? I might as well do it from my kitchen.” So, how can companies persuade their people to suit up and show up? With so many variables to consider, it’s little wonder there is no one-size solution.
For some high-profile companies, the return to office might never come. Airbnb has famously proclaimed a ‘live and work anywhere’ policy2, giving employees a new career autonomy that most of us can only dream of. While others, like Apple, have moved from the hybrid model to a more insistent 3-day office minimum. That insistence has already prompted the resignation of at least one high-profile leader, as Ian Goodfellow, Apple’s Director of Machine Learning, handed in his notice in May this year.