The outcome was a two-track B2B creative strategy. On the one hand, an integrated campaign to promote the Dust Remover tactically in the short term – primarily through the existing distributor network. And second, to use that product campaign to begin building a strong brand image for the long term.
The two strands are based on emphasising the company’s Swedish heritage and all that stands for: superior design, quality, reliability… and a certain quirkiness. Alongside a full complement of integrated campaign marketing tools including content marketing, distributor support and printed sales materials, we also produced a corporate brochure as a first step in the ongoing branding task. Further product promotions followed a similar template to the Dust Remover in order to raise awareness in the most cost-effective way.
According to Ward Parsons, Sales and Marketing Manager, “We needed an agile international partner to help drive us forward. Dark Grey regularly take the initiative and work proactively to make that happen.”