How content are you with content marketing?
Advertising or content marketing: why choose? It’s a familiar debate among B2B marketeers with way too much time on their hands: should you stick with good old advertising or throw [...]
The Emperor is getting dressed, but is still in underpants…
“What can we do with social media please?” the prospective client asked at the end of the briefing. [...]
The elephant in the room…
The marcoms zeitgeist amongst many customers has been about customer visibility or more accurately customer invisibility. That's not [...]
The Need to Listen and Learn
The death of George Floyd must be the start of something better. Sometimes, the life of one human [...]
Imagining the New Normal
What will the post Covid-19 world look like? It’s up to us to decide. Now that we’re confined to our home environments, only connecting with friends and workmates via Skype, FaceTime or Zoom, it’s natural to wonder what our world is going to look like when the lockdown [...]
Searching for a Silver Lining
Searching for a Silver Lining Covid-19 will change a lot of lives over the next few months. Let’s make some of those changes good ones. With apologies to our friends in Italy and China, the coronavirus pandemic has only just started [...]
