AI in Practice
AI is everywhere these days. It’s one of the latest buzzwords (or is that buzz-acronym?) that everyone has to mention in their communications to show that they keep up with the latest innovations. As [...]
How much do you like your job?
As WFH mutates to RTO, difficult questions are updated with trickier answers What sounded like a videoconferencing [...]
How content are you with content marketing?
Advertising or content marketing: why choose? It’s a familiar debate among B2B marketeers with way [...]
How a brand reviews its positioning to reflect a changing world
Fujirebio is a world-leading developer of immunoassays – tests used to help diagnose a wide range of medical conditions. [...]
What goes into choosing an international b2b agency?
What goes into choosing an international b2b agency? We asked Ward Parsons, Sales and Marketing Manager at Håkansson Sågblad – a Swedish bandsaw manufacturer with global operations – and he didn’t hold back. What goes into choosing an international b2b agency? Q+A with [...]
Running on two legs
When it comes to marketing communications, digital is simply another channel, a supplemental, complementary force, perhaps an evolution but certainly not a replacement. Companies who grasp this are able to deftly steer prospects through a sales funnel that persuades on two levels, with messages that “run on two legs” [...]
Thought Leadership
in Colour Marketing
Milliken & Company is a global producer of exceptional textiles and chemical products, and prides itself on “the power of ideas to impact the world.” With offices, showrooms and support centres in 13+ countries, it is a leader in more than industrial terms, and one [...]
