What goes into choosing an international b2b agency? We asked Ward Parsons, Sales and Marketing Manager at Håkansson Sågblad – a Swedish bandsaw manufacturer with global operations – and he didn’t hold back. What goes into choosing an international b2b agency?
When it comes to marketing communications, digital is simply another channel, a supplemental, complementary force, perhaps an evolution but certainly not a replacement. Companies who grasp this are able to deftly steer prospects through a sales funnel that persuades on two levels, with messages
Milliken & Company is a global producer of exceptional textiles and chemical products, and prides itself on “the power of ideas to impact the world.” With offices, showrooms and support centres in 13+ countries, it is a leader in more than industrial terms, and one
How much better to have a single point of contact for everything – not only creation and production but also media planning, media buying and analytics. It would be a service that cuts through the immense complexity of multi-brand, multi-national advertising. Running
”For every client that insists on butterflying their way to the next most attractive flower in the marketing meadow, there is the one that chooses serial monogamy.” Why Clients leave (and don’t). Because finding the right agency is a form of professional courtship
”Change as the only constant” is felt keenly in the world of marketing communications. Each of the industries served by ours has its own specific impacts and needs—for reinvention or reinforcement, refresh or overhaul—as updated or enhanced product and service cycles continually need communicating
Online advertising works better with an idea behind it In the rush to go online a few years ago, as companies realized the internet was rewriting the rules of everything, the instinct was to reach out to specialist digital agencies. Of course, it made
Our business development team uses a variety of cunning techniques to attract new business. One such method is good old-fashioned ‘smiling and dialling’. But there is a but… for many months our team has reported that there is no one answering the main published
Many of our European clients have been requesting ways in which Dark Grey Europe could help their EMEA distribution and sales channels stay in touch with their customers and prospects during these challenging times. So we created a nimble and fast way of
“What can we do with social media please?” the prospective client asked at the end of the briefing. It's true that there are many examples throughout history where the technology or application stares vacantly out at the corporate market and gets all kinds abuse before it
