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How a brand reviews its positioning to reflect a changing world

Fujirebio is a world-leading developer of immunoassays – tests used to help diagnose a wide range of medical conditions. It recently decided to place more specific focus on the area of neurodegenerative diseases, in particular its unique capabilities in helping to diagnose Alzheimer’s disease.

How a brand reviews its positioning to reflect a changing world2022-11-16T14:42:44+00:00

Running on two legs

When it comes to marketing communications, digital is simply another channel, a supplemental, complementary force, perhaps an evolution but certainly not a replacement. Companies who grasp this are able to deftly steer prospects through a sales funnel that persuades on two levels, with messages

Running on two legs2021-11-18T12:08:30+00:00

All Eyes on the Prize

How much better to have a single point of contact for everything – not only creation and production but also media planning, media buying and analytics. It would be a service that cuts through the immense complexity of multi-brand, multi-national advertising. Running

All Eyes on the Prize2021-09-09T08:22:29+00:00

It’s not us, it’s you

”For every client that insists on butterflying their way to the next most attractive flower in the marketing meadow, there is the one that chooses serial monogamy.” Why Clients leave (and don’t). Because finding the right agency is a form of professional courtship

It’s not us, it’s you2021-08-16T10:00:23+00:00

360 Marcom

Online advertising works better with an idea behind it In the rush to go online a few years ago, as companies realized the internet was rewriting the rules of everything, the instinct was to reach out to specialist digital agencies. Of course, it made

360 Marcom2021-06-17T15:11:39+00:00

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Dark Grey Europe is a specialist channel-marketing & communications agency, serving international, business-to-business companies.

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