Dark Grey Europe and Axalta Refinish: Launching a Global First an International Marketing Success Story In the dynamic landscape of international business-to-business marketing, standing out requires more than just a compelling message; it demands a comprehensive strategy, intricate planning, and the marriage of creativity with
Charting a Successful Course at Trade Shows “Effective Communication at "Trade Shows: Unlocking the "Key to Business Growth” “Effective Communication at Trade Shows: Unlocking the Key to Business Growth” “Effective Communication at "Trade Shows: Unlocking the "Key to Business Growth” We collaborate with event planners,
Keep the in-house marketing team or call the creative marketing agency? The creative marketing agency.” Well of course, that’s the answer you expect from an agency piece in an agency wrapper, but let’s get in front of the issue a little and be upfront with ourselves: it’s never an automatic
As WFH mutates to RTO, difficult questions are updated with trickier answers What sounded like a videoconferencing campaign promise from Marketing 101 was of course, the global pandemic from hell and the call to work from home. Back in 2020, the
Advertising or content marketing: why choose? It’s a familiar debate among B2B marketeers with way too much time on their hands: should you stick with good old advertising or throw all your effort behind content marketing like all the cool
Fujirebio is a world-leading developer of immunoassays – tests used to help diagnose a wide range of medical conditions. It recently decided to place more specific focus on the area of neurodegenerative diseases, in particular its unique capabilities in helping to diagnose Alzheimer’s disease.
What goes into choosing an international b2b agency? We asked Ward Parsons, Sales and Marketing Manager at Håkansson Sågblad – a Swedish bandsaw manufacturer with global operations – and he didn’t hold back. What goes into choosing an international b2b agency?
When it comes to marketing communications, digital is simply another channel, a supplemental, complementary force, perhaps an evolution but certainly not a replacement. Companies who grasp this are able to deftly steer prospects through a sales funnel that persuades on two levels, with messages
Milliken & Company is a global producer of exceptional textiles and chemical products, and prides itself on “the power of ideas to impact the world.” With offices, showrooms and support centres in 13+ countries, it is a leader in more than industrial terms, and one
How much better to have a single point of contact for everything – not only creation and production but also media planning, media buying and analytics. It would be a service that cuts through the immense complexity of multi-brand, multi-national advertising. Running
Dark Grey Europe is a specialist channel-marketing & communications agency, serving international, business-to-business companies.
