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AI in Practice

AI in Practice AI is everywhere these days. It’s one of the latest buzzwords (or is that buzz-acronym?) that everyone has to mention in their communications to show that they keep up with the latest innovations. As well as a catch all for a wide range of

AI in Practice2024-05-10T12:09:31+00:00

Axalta Irus – Refinished

Dark Grey Europe and Axalta Refinish: Launching a Global First an International Marketing Success Story In the dynamic landscape of international business-to-business marketing, standing out requires more than just a compelling message; it demands a comprehensive strategy, intricate planning, and the marriage of creativity with

Axalta Irus – Refinished2023-10-10T12:43:57+00:00

Charting a Successful Course at Trade Shows

Charting a Successful Course at Trade Shows “Effective Communication at "Trade Shows: Unlocking the "Key to Business Growth” “Effective Communication at Trade Shows: Unlocking the Key to Business Growth” “Effective Communication at "Trade Shows: Unlocking the "Key to Business Growth” We collaborate with event planners,

Charting a Successful Course at Trade Shows2023-08-10T09:55:53+00:00

Keep the in-house marketing team or call the creative marketing agency?

Keep the in-house marketing team or call the creative marketing agency? The creative marketing agency.” Well of course, that’s the answer you expect from an agency piece in an agency wrapper, but let’s get in front of the issue a little and be upfront with ourselves: it’s never an automatic

Keep the in-house marketing team or call the creative marketing agency?2023-02-01T13:04:54+00:00

How much do you like your job?

As WFH mutates to RTO, difficult questions are updated with trickier answers What sounded like a videoconferencing campaign promise from Marketing 101 was of course, the global pandemic from hell and the call to work from home. Back in 2020, the

How much do you like your job?2023-01-19T14:17:59+00:00

How a brand reviews its positioning to reflect a changing world

Fujirebio is a world-leading developer of immunoassays – tests used to help diagnose a wide range of medical conditions. It recently decided to place more specific focus on the area of neurodegenerative diseases, in particular its unique capabilities in helping to diagnose Alzheimer’s disease.

How a brand reviews its positioning to reflect a changing world2022-11-16T14:42:44+00:00

Running on two legs

When it comes to marketing communications, digital is simply another channel, a supplemental, complementary force, perhaps an evolution but certainly not a replacement. Companies who grasp this are able to deftly steer prospects through a sales funnel that persuades on two levels, with messages

Running on two legs2021-11-18T12:08:30+00:00

About Dark Grey Europe

Dark Grey Europe is a specialist channel-marketing & communications agency, serving international, business-to-business companies.

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