Multi-brand European communications campaign
Axalta asked Dark Grey Europe to help introduce its latest state-of-the art digital colour matching solutions across their 3 premium paint brands and convince end-users of the benefits of moving to digital colour solutions.
The European car refinish market is complex with repair shops of very different sizes and specialities. It also has very deeply ingrained craft practices with years of experience traditionally required in the matching and application of paint to achieve a seamless vehicle repair. In this environment Axalta wanted to demonstrate its innovative service offers and change attitudes towards digital technology for end-users.
Dark Grey Europe developed a series of eye-catching concepts focusing on the key business benefits of using Axalta’s latest generation of digital colour matching tools, highlighting the features that now make it much more accessible for users and make their jobs easier while offering better results.