AI in Practice
AI is everywhere these days. It’s one of the latest buzzwords (or is that buzz-acronym?) that everyone has to mention in their communications to show that they keep up with the latest innovations. As [...]
Running on two legs
When it comes to marketing communications, digital is simply another channel, a supplemental, complementary force, perhaps an evolution but [...]
Thought Leadership
in Colour Marketing
Milliken & Company is a global producer of exceptional textiles and chemical products, and prides [...]
All Eyes on the Prize
How much better to have a single point of contact for everything – not only [...]
It’s not us, it’s you
”For every client that insists on butterflying their way to the next most attractive flower in the marketing meadow, there is the one that chooses serial monogamy.” Why Clients leave (and don’t). Because finding the right agency is a form of professional courtship isn’t [...]
Communications Chameleon
or One-Voice Choir?
”Change as the only constant” is felt keenly in the world of marketing communications. Each of the industries served by ours has its own specific impacts and needs—for reinvention or reinforcement, refresh or overhaul—as updated or enhanced product and service cycles continually need communicating to [...]
360 Marcom
Online advertising works better with an idea behind it In the rush to go online a few years ago, as companies realized the internet was rewriting the rules of everything, the instinct was to reach out to specialist digital agencies. Of course, it made sense: [...]
