Keep the in-house marketing team or call the creative marketing agency?
The creative marketing agency.” Well of course, that’s the answer you expect from an agency piece in an agency wrapper, but let’s get in front of the issue a little and be upfront [...]
All Eyes on the Prize
How much better to have a single point of contact for everything – not only [...]
It’s not us, it’s you
”For every client that insists on butterflying their way to the next most attractive flower [...]
Communications Chameleon
or One-Voice Choir?
”Change as the only constant” is felt keenly in the world of marketing communications. Each [...]
360 Marcom
Online advertising works better with an idea behind it In the rush to go online a few years ago, as companies realized the internet was rewriting the rules of everything, the instinct was to reach out to specialist digital agencies. Of course, it made sense: [...]
The lights are on but nobody is home
Our business development team uses a variety of cunning techniques to attract new business. One such method is good old-fashioned ‘smiling and dialling’. But there is a but… for many months our team has reported that there is no one answering the main published telephone [...]
Power to the people, right on
Many of our European clients have been requesting ways in which Dark Grey Europe could help their EMEA distribution and sales channels stay in touch with their customers and prospects during these challenging times. So we created a nimble and fast way of creating [...]
