AI in Practice
AI is everywhere these days. It’s one of the latest buzzwords (or is that buzz-acronym?) that everyone has to mention in their communications to show that they keep up with the latest innovations. As [...]
How a brand reviews its positioning to reflect a changing world
Fujirebio is a world-leading developer of immunoassays – tests used to help diagnose a wide range of medical conditions. [...]
What goes into choosing an international b2b agency?
What goes into choosing an international b2b agency? We asked Ward Parsons, Sales and Marketing Manager at Håkansson Sågblad [...]
Running on two legs
When it comes to marketing communications, digital is simply another channel, a supplemental, complementary force, perhaps an evolution but [...]
Thought Leadership
in Colour Marketing
Milliken & Company is a global producer of exceptional textiles and chemical products, and prides itself on “the power of ideas to impact the world.” With offices, showrooms and support centres in 13+ countries, it is a leader in more than industrial terms, and one [...]
All Eyes on the Prize
How much better to have a single point of contact for everything – not only creation and production but also media planning, media buying and analytics. It would be a service that cuts through the immense complexity of multi-brand, multi-national advertising. Running an [...]
It’s not us, it’s you
”For every client that insists on butterflying their way to the next most attractive flower in the marketing meadow, there is the one that chooses serial monogamy.” Why Clients leave (and don’t). Because finding the right agency is a form of professional courtship isn’t [...]
