Unique European mailing item targeting European Greenkeepers
For the launch of their revolutionary low-maintenance Infinity sprinkler system, TORO asked Dark Grey Europe to develop a direct mail campaign aimed at head greenkeepers of the top golf courses in Europe.
Managing a golf course is both labour intensive and highly specialised work. TORO, a leading worldwide provider of innovative turf and landscape maintenance equipment, and precision sprinkler solutions, helps their customers care for golf courses. Their flagship system aimed at top-courses allows lower maintenance and running costs but also more control for greenkeeping staff.
The installation of a sprinkler system across a golf course is a very costly investment and this had to be reflected in the creativity and execution. We developed a high-value sales promotion box showcasing the key features of their top-of-the-line Infinity Series, including an integrated video screen and an offer for ordering four free samples for testing on-site.
Dark Grey Europe developed this unique direct mail piece showcasing the main features of the new sprinkler system, including , a video screen in the lid showcasing testimonials of happy greenskeepers.
The box also contained greenkeeping related gifts and a catalogue of the extended product range. A reply mechanism allowed greenskeepers to order four Infinity sprinklers, allowing them to test on-site.
From design to production, the mailers were prepared in English, Spanish, French, Italian and German, with 200 boxes supplied to the client for deployment by mail and in person.
