NXP Code of Conduct Internal Comms
Multilingual Employee Awareness Campaign
NXP’s Code of Conduct sets out the values that guide employees’ behaviour.
This is an important subject affecting all staff for CSR, commercial and legal reasons, covering how colleagues treat each other and also bribery and corruption issues.
Dark Grey Europe created a multilingual poster campaign, supported by business cards also carrying the key message. The campaign was custom packaged to HR contacts and rolled out across NXP facilities across the world.
CLIENT
BUSINESS CATEGORY
EXPERTISE
As the campaign had to stand out among within many different facilities, the imagery was designed to stand out among any other general announcements on NXP noticeboards and information areas. The campaign was also supported with a series of actual business cards used in the posters. These cards included the contact information of NXP’s independent whistle-blower distributed in an eye-catching POS holder.
The campaign of 5 posters and accompanying business cards was produced by Dark Grey Europe in 17 languages including: Simplified and Traditional Chinese versions, Japanese, Thai and Tagalog. Comprising over 300 versions and almost 15,000 individual items the whole production was delivered to named contacts at 20 NXP facilities worldwide for local implementation.
