European Corporate Identity
Dark Grey Europe was asked to help Fujirebio develop an identity for its European market. Following a series of acquisitions, Japanese diagnostics medical company Fujirebio entered new global markets, and as such in Europe, needed an identity and position that acknowledged both the Japanese and European pedigrees of the business.
Using Japanese “tobi-ishi“ stepping stones as a foundation for telling the history of Fujirebio. Dark Grey Europe created a stylish identity expressed in a corporate brochure and short video intro for use in business introduction situations.