To support Fujirebio’s presence at Euromedlab Dark Grey Europe developed a complete communications package based around the theme of “Make excellence routine.” This linked various actions around their exhibition booth and sponsorship material to a special workshop featuring industry experts that they hosted.
The concept featured elegant dancers serving as a link to the routine aspect and embodying the flexibility of Fujirebio’s analytical solutions. To bring things further to life, a video animation was created, which featured silhouetted dancers. The overall effect was a coherent communications platform and attention-grabbing visuals.
The concept ran from the pre-event communication emails, through the event and in the sales follow-up communications giving an end-to-end experience.