Dark Grey Europe

Digital promotion campaign

Dark Grey Europe developed an online promotion campaign for Philips’ line of lamps for the highly demanding entertainment sector.

Philips entertainment lamps wanted to boost awareness of their growing range of LED stage lighting for stage designers. The lamps have increasingly powerful beams and can offer flexible accent lighting for stage designers.

The core element was an online quiz to filter and collect user data with an incentive. Participants had the opportunity to win a Philips Hue smart lighting starter kit. The campaign was promoted via a series of emails and boosted with a LinkedIn promotion.

The campaign was very successful with over 150,000 views and conversion rate of over 10%. The communications campaign continued to run after the paid promotion continuing to produce organic audience growth.

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