Caterpillar Operator Challenge

The annual Caterpillar Operator Challenge brings together the top operators from around EMEA for “The toughest competition on earth.“ The world’s only international competition bringing together construction equipment operators from very different backgrounds and specialties into a standardized contest of operator skills.

Dark Grey Europe prepared the design theme for all promotional material from operator sign-up to event programmes, participant bios and event signage.

Additionally, to bring this event to life across the 23 represented countries and their respective dealer networks, Dark Grey Europe reported daily on the event and posted across social channels. Our videographers followed the operators, their supporters and Cat dealers during the event and captured the highlights in daily videos. These were cut and edited in time for the evening dinner receptions for the entertainment of the participants and guests. Short clips were then made and posted across Facebook and YouTube channels and reshared.

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