Keep the in-house marketing team or call the creative marketing agency?
The creative marketing agency.” Well of course, that’s the answer you expect from an agency piece in an agency wrapper, but let’s get in front of the issue a little and be upfront [...]
Communications Chameleon
or One-Voice Choir?
”Change as the only constant” is felt keenly in the world of marketing communications. Each [...]
360 Marcom
Online advertising works better with an idea behind it In the rush to go online [...]
The lights are on but nobody is home
Our business development team uses a variety of cunning techniques to attract new business. One such [...]
Power to the people, right on
Many of our European clients have been requesting ways in which Dark Grey Europe could help their EMEA distribution and sales channels stay in touch with their customers and prospects during these challenging times. So we created a nimble and fast way of creating [...]
The Emperor is getting dressed, but is still in underpants…
“What can we do with social media please?” the prospective client asked at the end of the briefing. It's true that there are many examples throughout history where the technology or application stares vacantly out at the corporate market and gets all kinds abuse before it dies [...]
The elephant in the room…
The marcoms zeitgeist amongst many customers has been about customer visibility or more accurately customer invisibility. That's not to say they have no customers but just that the dialogue is more fractured than it has ever been. To understand the details of the problem it is worth [...]
