Dark Grey Europe

Husky range

Dark Grey Europe provided an advertising campaign to support distributors and value-added resellers in promoting their Husky range of Double Diaphragm Pumps.

Dark Grey Europe came up with the concept of Rock Solid Pumps with a striking composite hero-image of a pump in a dramatic explosive setting.

Graco manufactures and markets premium equipment to move, measure, control, dispense and spray a wide variety of fluid and powder materials. The key feature of the Husky range of pumps is their durability and reliability across demanding application environments such as mining applications.

Dark Grey Europe developed a dramatic theme which set the pump as the hero in high demanding action environment. This was done with a combination of photography and 3D CGI.

Dark Grey Europe - Axalta - Multi-brand European communications campaign
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The advertising is used by Graco distributors and value-added resellers. It runs regularly across a range of trade publications on and offline and is planned to run for at least 3 years.

Dark Grey Europe - Graco Husky Pump
Dark Grey Europe - Graco Husky Pump

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